Outside most Brazilian 2012 dictionaries, customizar  appears in theCaldas Aulete,of Lusitanian origin, very succinctly and with the exception that the word is not well accepted, since that we have the wordpersonalizar, in Portuguese.

For those who do searches on Google, however, the word is quite commonplace.

In the sense of customize, the term must have come from the Englishcustomize, which meansmake something according to customer specifications(the word for space"> cliente, in English, iscustomer).

But it may have come, nonstop, directly from the French custome, which means costumeand which was adopted in Brazil as it stands to name the suit without the vest or skirt set and coat (also called tailleur). That's because the oldest and even more frequent use of the word customize in Portuguese is related to the world of fashion, to indicate clothes bought ready-made and then modified to be different and exclusive. This is customization in the most perfect sense ofcustomization– and that can also be applied to other products, such as automobiles.

In the case of software, or more specifically with Corte Certo, customization goes beyond modifying or adapting the program to one's taste or needs. There is no  personalization for Corte Certo service to a single customer, because the program is designed to serve large groups of customers with common needs.

When a request for the development of any requirement comes in, at the request of a given customer, this request goes through two sieves: that oftechnical feasibilityand commercial viability.

The first analysis basically considers issues such as scope clarity, deadlines, existing priorities, flexibility of the development process, skills, existing know-how or, even, whether the requested solution is the best or whether it should be rethought, when not vetoed. . For example: how will the new solution interact with the pre-existing set of features – could it cause slowdowns or any other form of damage to the program's performance?

The commercial feasibility study takes into account, in the first place, whether the solution will benefit a sufficient number of customers, thereby adding more value to the product. It will also analyze, as a priority, whether it will take the software away from its marketing focus – if all the requests made over the last few years for Corte Certo had been met, by now it would have already been transformed into an administrative management software. It will raise costs and estimate prices for the requesting client so that the task moves up the priority list. Regardless of whether the customer is paying for what they need most urgently, the new solution will be incorporated into new versions to be delivered to all new customers or customers entitled to receive updates.

The customizations in Corte Certo appear to meet:

  • New administrative or manufacturing process requirements
  • New technologies
  • Improvements to existing features

Some more common examples:

  • Integration with cutting machines
  • Sending or importing data to management or project software
  • Increased restrictions
  • Augmenting columns to hold more data for labels
  • Expansion of limits

Customizations, for Corte Certo, are essential development steps that are accumulated daily, giving the program a close relationship with the market and always keeping it innovative. Today it can be said that if something exists at Corte Certo it is because the market has asked for it.

Also read: Fools gold.

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